Thursday, September 07, 2006

We'll Take Adjectives for $200

A major driving force for maintaining this blog is to show you what we do, how we do it, and how we can contribute to your projects. Here is a cue we send out to you called Chinese. It is from our Ethnic Collection. The way this cue came to be was we were asked to create an aural mindpicture portraying a "serene feeling as if you were floating above a vast garden with no thought of gravity." We love that! Whenever we start to mindmap a new project, one of our first questions is: "give us as many descriptive adjectives as possible, please". Then we often deliver 2 or 3 different impressions from those words. We view the process as if we are painting a picture that strives to create an undeniable, simply stated, obvious mood and feeling.

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