Smaller is Bigger

Why are so many people excited about viewing and listening to programs through handheld devices? Control. Control to watch what they want when they want. But the product is often not ready for the small venue. Creating top level programming that feels like it belongs in this format takes a special level of care. This market is being touted by experts as a new, vast frontier. This is a great opportunity for the indie producer to wedge into a niche. On the audio front, attention is being paid to producing extra mixes in mono (for cellphones) and optimized for a small speaker. There is also a need to different stings, bumpers, and sound design to assist the video producer to tailor the product for the intended medium. It is definitely time to start looking to this medium as another necessary venue. YouTube, Google Video, and the like are great places to get a feel for this new vibe. This could be a great way to leave your mark.